Summary of article from The National Review, by Elizabeth Rogers:
The Texas Data Privacy and Security Act (TDPSA) is a comprehensive privacy law that applies broadly to individuals and businesses dealing with personal data in Texas. It introduces a strong set of consumer privacy rights, including the rights to access, correct, and delete personal data, and to opt-out of data processing for targeted advertising. The law imposes obligations on data controllers, such as data minimization, nondiscrimination, and the requirement of consent before processing sensitive data. Controllers must also conduct data protection assessments for certain types of processing that pose heightened risks to consumers. The law is enforced by the Attorney General, with civil penalties of up to $7,500 per violation, and businesses are advised to update their privacy policies and procedures to comply with the TDPSA.